On this submit, we provide some prime ideas and steerage on selling your studying platform with LMS launch communication and methods to use LMS communications if you go stay with a brand new Learning Management System. No one likes to provide their all to a challenge, simply to see it fail for lack of uptake… learn this recommendation to learn how to keep away from that very state of affairs!
How do I talk an LMS Launch?
Regardless of how totally you could have deliberate your LMS implementation, you can not merely open your LMS for enterprise and count on folks to flock to it. You will want to market your LMS and talk with each the learners and managers in your group to get folks curious about what your LMS affords and drive visitors there.
Nevertheless, don’t consider this as a one-time incidence. You will want to proceed advertising and marketing and selling your LMS and the content material it incorporates lengthy after the implementation is full to realize long-term success and prolong your ROI.
Use the 4 Cs to get folks engaged and interacting together with your LMS.
Content material: Advertising and marketing & Studying
You’ve gotten two sorts of content material to leverage for advertising and marketing your LMS: advertising and marketing content material and your studying content material. Create a advertising and marketing marketing campaign to your LMS that has a wide range of content material, however don’t neglect that the educational content material and the profit it would carry your learners will also be leveraged. In spite of everything, it’s what individuals are finally curious about and can obtain advantages from.
LMS Advertising and marketing Content material
See in case your advertising and marketing staff can help with a plan and belongings for advertising and marketing the LMS. Your plan will must be each digital and analog in nature. Use movies, emails, blogs, posters, intranet bulletins, newsletters, present and inform classes, employees, staff and town hall meetings, in addition to your group’s social community to unfold the phrase. Make the content material attention-grabbing, enjoyable, and energetic.
Plan LMS Communications
Don’t simply randomly market your LMS launch. Have a plan that’s coordinated and scheduled. Lay it out on a calendar identical to you could have for your complete LMS challenge. Now will not be the time to ‘cellphone it in’ – verify together with your advertising and marketing staff to see if they’ve marketing automation software that can be utilized to your LMS marketing campaign.
Design & Branding to your LMS
Create a model to your LMS that features a coloration scheme, brand, and title that conveys your studying technique and the group’s objectives for its studying program. You’ll use this branding to provide a cohesive look throughout the LMS and studying content material, in addition to your advertising and marketing earlier than and after go-live.
Create templates that embody your branding for the completely different sources that you’ll use for each advertising and marketing and studying content material. In case your LMS has a characteristic for it, you can additionally use LMS banners to advertise varied features from inside the system.
Whereas it is perhaps tempting to narrate your model to education, training or college, bear in mind the anxiousness many individuals affiliate with studying. You need your model to be approachable.
Focus as a substitute on the person’s skilled improvement and advantages to them. The LMS is an entity that you’ll confer with, as in “Go to _____ to register for ____;” or “Search in _____ to seek out the answer to that downside”. You don’t wish to simply name it the LMS, so decide what you need that title to convey.
Imaginative and prescient in LMS Communications
The imaginative and prescient encompasses conveying the important thing ideas and “The Why” or function of the LMS, in addition to a plan for growing your champions and offering them with sources to assist unfold the message.
Promote Studying Content material
Your studying content material is the entire motive for the LMS, so leverage it too. As a part of the advertising and marketing plan, make sure you embody a schedule utilizing your studying content material to drive visitors to your LMS.
Some advised makes use of of your studying content material for advertising and marketing are:
- Present ideas with hyperlinks to sources inside the LMS. Suggestions could be positioned anyplace that learners usually go for info, similar to the corporate intranet, staff websites, or inside the firm’s social community. Simply be certain that they all the time lead again to the LMS. Having some “Did You Know” ideas early on could be very efficient to showcase your LMS options and content material.
- Model/Promote upcoming occasions. Consider attention-grabbing methods to get the phrase out about studying occasions being held. You possibly can create themes primarily based on seasons or the time of 12 months or round associated sorts of content material. Tie them to particular enterprise objectives to realize extra administration assist.
- Promote new content material. Dole out items of content material over time to maintain folks coming again and have one thing contemporary and new for LMS guests to find. That is particularly essential in case your LMS highlights new objects, so issues don’t look stale.
- Share success tales. Have learners share how they’ve benefited from studying in both a weblog submit or as a part of a tip or different marketing campaign. Most individuals like seeing their “title in lights” or being recognized as “good.” For individuals who don’t, you possibly can all the time confer with them generically as “one of many secretaries in Litigation.”
Challenges, Rewards & Contests
Have some contests or challenges to drive visitors in your LMS and generate some buzz inside your group. Get artistic and have some enjoyable! Utilizing group dynamics to get folks competing collectively is a good way to increase the attain of those actions past just a few particular person winners.
- LMS Scavenger Hunt – Create an LMS scavenger hunt the place learners should discover objects inside the LMS.
- Easter Eggs – Plant shock “Easter eggs” inside the LMS for folks to seek out as they start accessing the LMS and content material.
- Reward Participation – Create an LMS onboarding learning path that features coordinated each day or weekly motion objects after which throw a pizza celebration for places of work or teams which have 100% participation/completion after a set period of time. This studying plan can then be used for future new hires to your group.
- Early-Adoption Awards – Award small present playing cards for anybody who completes a set variety of credit or hours inside the first month the LMS is energetic.
- Studying Success Tales – A couple of months after your LMS has been launched, maintain a Share Your Studying Success Tales marketing campaign to encourage folks to share how they’ve used the LMS, what they’ve discovered, and the way it has benefitted them. You possibly can both give everybody a small token of appreciation or choose the highest 5 or 10 to obtain one thing.
After all, a few of these issues would require spending some cash, so make sure you issue them into your finances and request funds early. Nevertheless, rewards don’t need to be “stuff.” It may very well be one thing like lunch with an government. Within the grand scheme of money and time that has been put into the challenge, these things are small expenditures, so now will not be the time to start out counting pennies.
LMS Launch Champions
Folks want relationships and a sense of purpose at work, so work inside the social construction of your group to interrupt down the pure resistance to vary, as a substitute of battling in opposition to it. The motivation of some additional perks, feeling listened to, gaining standing, and getting access to privileged info shouldn’t be underestimated.
Leverage these items by growing champions to your LMS and studying packages. If you may get them to grasp the ‘Why’ and function of your LMS challenge and its advantages to them, then they may get others on board with the change.
You need to be ready to provide as a lot as you acquire together with your LMS champions as a result of they can even function the voice of the learners again to your studying and improvement staff. These people will must be concerned in two-way communication, in order that they really feel like they’re a part of your staff and can be listened to once they present suggestions.
Additionally, it’s not sufficient to only pay attention. You have to take motion and report again to your champions. Schedule common time with them to realize their perception and report again on what actions have been taken and what issues haven’t been acted on, in addition to why. Offering breakfast or lunch is a good way to loosen up the temper and get folks speaking.
After you acquire their belief and buy-in, don’t be afraid to ask your champions to do particular issues inside their circle of affect to get the phrase out, similar to sending emails, sharing their experiences, or stating helpful learning content. Give them the sources to information and educate their friends. That is a part of the give-and-take of the connection.
Lastly, constantly encourage your champions and reinforce their significance to you and the impression that they’ve, and ensure that is conveyed to administration as effectively.
LMS Launch Communication
We have now saved a very powerful merchandise for final – LMS launch communication. Communication is important for driving the adoption of your LMS by learners and administration in your group. An enormous a part of user adoption and alter administration is communication. It sounds easy however must be effectively thought out and deliberate.
First, break down your stakeholders and decide what info and supply format are Most worthy to every group. Solely then are you able to create your plan. Whereas every group is exclusive, this offers you some concepts to get began.
Strategic LMS Communications
Your communication and the consumer adoption of your LMS will occur over a continuum (proven beneath) and won’t happen simply in the course of the implementation, however proceed all through the lifetime of your LMS, as a result of you’ll be including new customers and content material over time. This is applicable to your complete studying program, not simply the LMS.
Begin by constructing consciousness with very primary, data-driven easy communication. Subsequent, your aim is to extend understanding, which is the part the place you start explaining and making a dialogue with a purpose to acquire acceptance by encouraging questions and involvement.
Your subsequent communication aim is constructing alignment – creating habits change to assist organizational objectives by connecting the dots for all stakeholders. The ultimate aim is a dedication the place duty is accepted, however you continue to present ongoing assist, sources, suggestions, and reinforcement to proceed the dialogue.
The preliminary communication aim is to easily create data of the LMS by sharing primary information and data. Do that by holding it easy. Embody simply the info: what, when, the place, and a really primary clarification of why the group has bought an LMS.
The aim of the subsequent set of communication is to assist folks grasp the thought, function, and advantages for them. It’s at this stage that you must share ‘The Why’ which is the deeper which means for the group and the learners that can be delivered by your LMS.
That is your probability to make clear and begin a two-way dialogue. This additionally begins the repetitive communication wanted to make sure that everybody hears your message.
Throughout the acceptance part, you wish to acquire a positive response and scale back resistance. Hopefully, this occurs previous to your LMS go-live! You do that by encouraging questions and rising the involvement of the stakeholders.
You wish to present a number of channels for open communication with the completely different stakeholder teams. That is the place LMS launch champions could be very useful.
Alignment is all about creating habits change to assist organizational objectives. That is communicated by displaying how studying connects to enterprise outcomes.
It would be best to plan how the actions which are occurring in your LMS could be linked again to measurable leads to the enterprise so to observe them. That is the way you present the long-term ROI of your LMS to administration and persuade learners that investing time in studying actions is worth it.
Lastly, dedication is outlined by stakeholder possession and accepted duty, which is achieved by ongoing assist and dialogue that continues to point out the worth of the LMS over time.
Inquiries to reply in LMS Communications
The important thing to setting expectations to your learners and different stakeholders is answering essentially the most primary questions they may have.
At a minimal, you’ll want to be certain that your LMS communications reply the next questions:
- How do I entry the LMS?
- Can I entry the LMS from house or on different units?
- Am I required to take programs?
- How do I discover what I want?
- What’s in it for me? (most essential)
As a learner, if I don’t know the way the LMS will profit me, then there may be little or no incentive for me to make use of it, so hold that prime of thoughts always.
Every stakeholder group and position requires various kinds of communication, so reply the next primary questions for every group:
- How can I take advantage of this method to profit my staff?
- How will this method make my job simpler?
- What is predicted of me?
LMS Launch Communication Examples
There are three distinct phases to your communications about your new LMS: pre-launch, go-live, and post-launch. The objectives are distinctly completely different at every part.
LMS Pre-Launch Communication
Communications in the course of the pre-launch part will focus on elevating consciousness, rising understanding, and gaining acceptance – getting folks used to the thought of an LMS and displaying them the way it will profit them.
Throughout this part, you want a barrage of communications utilizing a wide range of channels and codecs. These ought to construct because the go-live date will get nearer. Close to go-live, internet hosting show-and-tell classes for folks to see and work with the LMS accomplishes this aim and may also web you invaluable suggestions. Use your champions for extra suggestions and to start out spreading the phrase!
LMS Go-Reside Messaging
At go-live, the aim is to get folks into the LMS and utilizing it, so create some buzz by together with the interactive challenges talked about above and leveraging your champions to generate pleasure.
Put up-Launch LMS Communications
Put up-launch begins the day after go-live and continues so long as you could have your LMS. You don’t simply set it and neglect it. Proceed to market the advantages of your LMS and deepen ties back to the organization’s goals for growing its staff and enhancing their efficiency.
Additionally, you will have to proceed to collect suggestions. Use your champions to maintain your finger on the heartbeat of your learners and make wanted modifications.
Extra Sources for Launching an LMS
In the event you discovered this text helpful, you possibly can obtain it as a PDF to share or use as reference, together with many different sensible sources in our free eBook guide to use when evaluating an LMS to your group.
Intellek (previously TutorPro) is a founding member of the blended studying expertise business. With a presence within the USA, UK, Canada, and the EU – for over 30 years we’ve got pioneered the event of cutting-edge eLearning software program and on-line coaching options, with a big and various portfolio of worldwide clientele.